Outdoor Adventure Camp
Strategy / Design Prototyping / Product Managing
Trackers Earth, a 16yr-old Oregon-based outdoor-adventure camp tailored to kids ages 4-14, was among the first to take its after-school and summer classes online when the pandemic-related shutdown occurred. Shelter-in-place orders left many parents – and kids – desperate for options. As principal UX strategist, I acted as a vital team member in bringing the company's offerings online into a cohesive shopping experience and defining the information architecture and content strategy that would support it. . The virtual platform was christened Trackers Spark. .
Problem statement:
Translate research data and business objectives into an engaging e-commerce experience within an aggressive timeline, while generating forward-thinking features and design concepts for future phases.
Role:
UX Strategist | Product Mgr..
Fostering New Customer Engagement
Although Trackers Earth has an established brand with a loyal audience, we wanted to insure that the flood of new families that were coming to this organization for the first time had a clear sense of brand values, a sense of reassurance that addressed their parental concerns, and a clear pathway towards purchasing product. User flows and interactive site maps helped us validate our approach in funneling the customer to engagement.
Website Architecture / User Flows
Wireframes and Rapid Prototyping
Given the pressure our team was under to deliver on such an agressive schedule, our team had to be highly tactical in validating our approach and moving deftly into design and development. I was tasked with "wearing two hats", so to speak: one has a design strategist and alternately pivoting to a product manager role. We kept everything very low-fi in terms of wireframing and prototyping in order to stay lean and quickly push validated design concepts into production.
