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Vino Volo:

Customer Experience

Vino Volo, a nationwide wine and food bar with a boutique edge, was seeking design consultancy in envisioning a future ecosystem of connected applications that provided a seamless customer experience for their newly launched Loyalty program. Through a series of dynamic storyboards that focused on narrative storytelling, big ideas were communicated through playful illustrations that invited the viewer to imagine the art of the possible.

Problem statement:

Bring a compelling and creative CX vision to life leveraging very thin documentation and direction.  

Role:

CX Consultant; XD Strategist

Narrative Storytelling

Presented in a graphic-novel style format based, provided personas were shaped into reoccurring characters that threaded their way through several scenarios that let the vision unfold in an organic and delightful fashion. 

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Storyboard sample...

Storyboard Samples

Each scenario painted the broad vision of a suite of connected systems that provided Loyalty-program members a "concierge" experience.

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